The decision to modernize the company's logo and remove the part with a man sitting next to a barrel received severe criticism in social media and the stock to decline on the New York Stock Exchange. Among the critics was also President Trump who wanted to see that they took back their logo and also apologized.
The company says now that they "listened to their customers" and the message that they take back the logotype got the stock to rush 8.6 percent in after-trade on the New York Stock Exchange. Cracker Barrel which has over 600 restaurants in the USA has mainly specialized in food inspired by the American south and the restaurant interior should remind of an old-fashioned country store. The company has however had difficulty attracting a younger generation and the CEO Julie Felss Masino has wanted to change both the restaurants and the menu, something that however got much criticism from conservative voices.
