Converse pulls ad after backlash
Photo: Grant Halverson/AP/TT

Converse pulls ad after backlash over KKK-like imagery in Chuck 70 campaign

Shoe brand Converse has removed an advertisement for its Chuck 70 X campaign after criticism on social media over imagery some said evoked KKK symbolism, according to the Los Angeles Times.

Advertisement

In one image of K-pop star Karina, the lighting and cropping create a silhouette that users say resembles Ku Klux Klan hoods. Another image shows models climbing for shoes hanging from a tree branch.

Photographer Stephanie Schwartz writes in a post: “Any photographer can say that whoever made this commercial knew EXACTLY what they were doing.”

“As a black man and someone who loves Converse shoes, I find this very insensitive and tasteless,” reads another comment on social media.

Converse apologised in a statement: “We understand why this image is deeply upsetting and recognise that we were wrong.” The company also says: “This should not have happened, and we will do better.”

In this story
AuthorTT News AgencyEnglish edition by Sweden Herald, adapted for our readers
Was this useful?

What do you think?

Keep readingmore from Culture

All