Overall, clothing sales increased by 7.5 percent during the month and footwear by 1 percent, compared to November last year.
Clothing sales in e-commerce saw a significant boost of 17.2 percent, while online shoe sales increased 14 percent.
Physical stores had a more meager growth. Clothing sales increased by 3.6 percent while shoe sales decreased by 1.7 percent. During Black Month, consumers usually prefer e-commerce, notes Svensk Handels CEO Sofia Larsson.
Sales of outerwear also appear to have decreased, likely due to the warm weather, according to Swedish Commerce.
