Clavicular, whose real name is Braden Peters, is an influencer from the so-called “manosphere” who has quickly become an internet superstar. His live broadcasts have become the daily talk of the town and, according to the New York Times, generate around one million kronor in revenue every month.
"People are watching because they can't get girls," Clavicular recently told the magazine.
"Mogging"
The alias Clavicular comes from the English “clavicle” - collarbone. It is one of the body parts whose proportions are rigorously scrutinized within “looksmaxxing” - a part of incel culture. Young men use everything from skin care and gym (“softmaxxing”) to fillers, testosterone supplements and jaw surgery (“hardmaxxing”). The goal is a “harmonious” face and minimal body fat in order to “mug” - dominate others with their superior appearance and status.
The pseudo-mathematical system is also used to assess women, or “foids” as Clavicular fans call them. It’s short for “female humanoid.”
“Looksmaxxing” is reminiscent of the appearance obsession of serial killer Patrick Bateman in “American Psycho,” while “mogging” is taken from the model satire “Zoolander.” The newspeak has been compared to both “Ulysses” and “A Clockwork Orange.”
The allure of Clavicular seems to lie in his uncensored and risky journey to “ascend” and achieve his status as “Chad” - the height of male beauty. He advocates “bonesmashing” - hitting himself to get more pronounced jawbones, a method with no medical support. He also claims to have been rendered infertile by steroids and to maintain his weight with the help of methamphetamine.
Partying to "Heil Hitler"
The breakthrough came via controversy after a night out at a club. Clavicular was out with Andrew Tate, an influencer accused of rape, and white power commentator Nick Fuentes, listening to Ye's song "Heil Hitler."
But Clavicular has not yet been canceled. On the contrary, he has been embraced by the mainstream audience and was recently invited to the catwalk at New York Fashion Week. Perhaps because appearance weighs more heavily than political opinions. In an interview with conservative
Clavicular, for example, dismissed Vice President JD Vance as a “subhuman” compared to California’s “mogging” Governor Gavin Newsom ahead of a possible presidential election."He has a very low facial width-to-height ratio. He's fat and has a very sunken side profile, whereas Newsom is a 6-foot-1 Chad," Clavicular said.
Kristoffer Viita/TT
Facts: Clavicular
TT
Real name: Braden Peters
Born: December 17, 2005 (age 20)
Place of birth/raised: Hoboken, New Jersey, USA
Occupation: Influencer/Internet personality
Social media impact: Instagram: approximately 363,000 followers; TikTok: approximately 762,600 followers; Kick: approximately 179,200 followers; YouTube: publishes IRL streams and clips (around 100,000 followers/engagement according to external clips).
“Jestermaxxing” - deliberately playing a clown, being excessively funny or dancing to get attention or appreciation, often from women.
“PSL” (Perfectly Symmetrical Look) - ideal of a perfectly symmetrical face.
“Foid” - derogatory slang for woman (short for “female humanoid”), used in some online forums to dehumanize women.
“Normie” - person who is perceived as “ordinary” and outside the subculture.
“Chad” - idealized stereotype of a very attractive, confident and socially successful man who is considered to have an easy time gaining affirmation and relationships.
“Ascend” - to “rise in rank” socially or in appearance; to improve one’s appearance, status, or self-confidence to reach a higher level of attractiveness.
“Mog” - Derived from the pickup culture abbreviation “AMOG” - “alpha male of the group.” It means to dominate someone in appearance or status. “He mogs him” means that he appears more attractive or superior in comparison.
