Cinnamon bun tip became expensive for Sveriges Radio, must pay SEK 25,000

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Cinnamon bun tip became expensive for Sveriges Radio, must pay SEK 25,000
Photo: Henrik Montgomery/TT

It concerns a feature in "Morning in P4 Stockholm" on Cinnamon Bun Day, October 4, 2024. A radio reporter broadcast live from a bakery in Stockholm and, according to the Review Board, was too positive about that particular bakery's products, which the board said constituted a violation of rules on unfair advantage.

"Then you know where to go, all you cinnamon bun lovers," the reporter said, among other things.

The Review Board rejected the broadcast and ordered Sveriges Radio to pay a special fee of SEK 25,000. The administrative court has upheld the board's decision and affirmed the fee.

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By TT News AgencyEnglish edition by Sweden Herald, adapted for our readers

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