Skistar decreased its profit by 10 percent to 377 million kronor during the third quarter, that is the period 1 March–31 May. At the same time, sales fell by 6 percent to 85 million kronor.
Despite a late Easter and an unusually warm spring, we are having one of our best winter seasons, says Stefan Sjöstrand.
The first nine months of the broken fiscal year showed an increased operating result by 7 percent to 1.1 billion kronor. Sales increased by 2 percent to 4.4 billion.
It is the increase in foreign guests that is largely behind this. They have increased to account for 30 percent of our guests.
Interest in Swedish mountains has even led to four new air routes from London, Manchester, Brussels and Düsseldorf being introduced this winter to Sälen.
The booking situation for the upcoming winter season 2025–2026 is at 30 percent, which is 1 percent higher than the same period last year. Ahead of the summer season, the booking situation is about 2 percent higher than last year, according to Stefan Sjöstrand. It is a part of the year that the company is investing more and more in.
In Åre, Sälen and Trysil, we are making more expansions of cycling activities, hiking packages and activities for the whole family so that more people can take advantage of the mountains even in the summer, he says.
