The profit margin is now expected to be 5.2-5.4 percent, which can be compared to a previous forecast of 5.2-5.7 percent.
Net sales are expected to increase by 7 percent. The previous forecast was 7-11 percent.
The downward adjustment comes despite Boozt setting a record in Black Friday sales for the tenth year in a row. CEO Hermann Haraldsson refers to "a continued challenging market".
What do you think?