Boozt lowers expectations

The online store Boozt is adjusting downwards the ceiling on its forecasts for both profit and sales during the year.

» Published: December 03 2024

Boozt lowers expectations
Photo: Jessica Gow/TT

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The profit margin is now expected to be 5.2-5.4 percent, which can be compared to a previous forecast of 5.2-5.7 percent.

Net sales are expected to increase by 7 percent. The previous forecast was 7-11 percent.

The downward adjustment comes despite Boozt setting a record in Black Friday sales for the tenth year in a row. CEO Hermann Haraldsson refers to "a continued challenging market".

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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