Björn Kjellman leaves the role of Ica-Stig

"Björn has chosen to leave the role, simply put," says Anna Rosman, press spokesperson at Ica Gruppen, to the newspaper.

Kjellman took over the role in 2021 from Loa Falkman, who in turn took over from the original "Ica-Stig", Hans Mosesson, who played the role from 2001 to 2015.

"Who will take over Ica-Stig's jacket will become clear quite soon," Ica's press service writes to the newspaper Hänt.