Apple Reverses Course With First Touchscreen MacBook Pro as Laptop Sales Fall

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Apple Reverses Course With First Touchscreen MacBook Pro as Laptop Sales Fall
Photo: Ted Shaffrey/AP/TT

While competitors have long offered models with touchscreens, Apple has resisted the trend and instead relied on its iPads. The company’s new CEO, John Ternus, said in a 2021 interview with The Wall Street Journal that "there is no reason to change." Now, however, he and the company have done just that.

The new version of the MacBook Pro comes with a touchscreen, among other features. The launch comes as laptop sales have plummeted, CNBC reports. One reason is said to be price increases by Apple and others, driven in part by rising memory chip costs.

In the third quarter, Apple’s sales fell by 11 percent, among other things, according to CNBC.

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By TT News Agency. English edition by Sweden Herald, adapted for our readers

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