Financially, the victory means “anything goes” for Andreas Almgren, Wessfeldt tells Aftonbladet.
There were companies that contacted him even before this, but Andreas himself wanted to wait a bit. Maybe he sensed what was going on. But I have a hard time seeing a better ambassador.
Almgren, a long-distance runner, already has a shoe deal with Nike.
Then I think Nike will step up now. He ran in their latest shoe, and this is a jackpot for them. It is possible to build a brand around him, says Daniel Wessfeldt.
The victory in New York brought $100,000 in prize money. After Almgren’s successful marathon debut, other organizers are said to be keen to sign him, and according to Aftonbladet, some of them can pay up to the equivalent of two million kronor just in appearance fees.
Yes, it's a huge movement. Look at New York, where there are 60,000 starters. And you have to enter a lottery just to get into some of the biggest marathons. But the problem is that you can only run one or two marathons a year, says Daniel Wessfeldt.
What do you think?