Since the podcast started, Alex Schulman and Sigge Eklund have, among other things, met the author Camilla Läckberg, the "success podcaster" Alexander Pärleros and the entrepreneur Per Holknekt – guests they often mocked in the original podcast "Alex & Sigge".
"A bold and innovative move that forces two of the industry's giants to face the consequences of their own words", emphasizes the jury in the motivation for the award for this year's breakthrough.
On Tuesday evening, a number of other awards were presented at the podcast and radio gala Guldörat, which was held at Dramaten in Stockholm. Linnea Wikblad from "Morgonpasset i P3" and "Musikhjälpen" in Sveriges Radio was named radio host of the year, while Lucas Simonsson from "Mellan himmel och jord med JLC" received the award for pod host of the year. The comedy group JLC also received the award for best podcast.
P1 in Sveriges Radio became the radio channel of the year, P3 Nyheter: Dokumentär made the revelation of the year with the program "Det vita snusets baksida" and "Sommars" program manager Bibi Rödöö received the honorary award for her work with the radio classic.