The experts will remain, but the Allsvenskan football matches will also be analyzed by Aida, a virtual AI expert, in Max's broadcasts.
"Aida has been developed as an extra spice to our Allsvenskan broadcasts. The idea is that Aida will be able to produce analyses from a different angle than what our own experts can do", says Marcus Sennewald, project manager for AI and producer for Allsvenskan in Max, in a press release.
Aida is an AI tool whose analyses and statements about the matches, clubs, and players are entirely based on facts and figures. The tool has been developed by Twelve Football, which has built its analysis platform in collaboration with clubs from the Premier League, Bundesliga, and Swedish Hammarby.
