Agneta Sjödin will do the interview program "Not a day too old", where she meets people who have dared to break norms and show that high age does not have to be an obstacle.
In the travel program "Curious about" Rickard Olsson will visit places he is extra curious about and in "Beauty with Yvonne" Yvonne Ryding, the former Miss Universe, guides women in the beauty jungle.
"We see a clear demand for quality content that targets an audience that is often overlooked in today's media landscape", says Jesper Dahl, general manager for Pluto TV in Northern and Central Europe in a press release.
Pluto TV is a free streaming service that offers both linear TV channels in a range of niche categories and the opportunity to watch programs "on demand". After Work TV will be launched on October 23.