After the Mello criticism, SVT changes Melodifestivalen broadcast

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After the Mello criticism, SVT changes Melodifestivalen broadcast
Photo: Henrik Montgomery/TT

SVT is changing its broadcast of Melodifestivalen after a viewer backlash. From now on, the end of the final will be broadcast not only on SVT Play, but also on linear television.

"Viewers have experienced the shift from SVT1 to SVT Play negatively, and we have taken that feedback into account. Starting with the next round, the entire Melodifestivalen will also be available to watch on SVT1," says project manager Anders Wistbacka in a statement.

At the beginning of the week, SVT announced plans to move the final minutes of the broadcast - the part where viewers find out which entry advances to the final - to SVT Play. That caused widespread anger during Saturday's semi-final, and SVT therefore chose to broadcast the entire program on linear TV as well.

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By TT News AgencyEnglish edition by Sweden Herald, adapted for our readers

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