The company expects operating profit of 2.3 billion euros, well below analysts' expectations. The company estimates that the profit outcome will be negatively affected by about 400 million euros because of U.S. trade tariffs and currency effects.
Adidas has performed poorly recently and its stock is down just over 40 percent over the past year, despite the company initiating a share buyback program and increasing dividends to shareholders.
The company now hopes that the World Cup this summer will contribute positively to sales.
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