Taylor Swift's book breaks sales record

Taylor Swift's book about her own world tour "The Eras tour" has sold a record number of copies during the launch weekend.

» Published:

Taylor Swift's book breaks sales record
Photo: Chris Young/AP/TT

Share this article

The book, which contains images from the tour and personal reflections from the pop star, was released on Black Friday and is only sold through the Target retail chain in the USA. And despite other retailers being turned down, and fans complaining about spelling mistakes and other errors in the book, Swift fans were not slow to open their wallets.

According to the measurement company Circana, which follows around 85 percent of the market for printed books, 814,000 copies of the book were sold during the first weekend.

The only larger launch in the non-fiction genre was the first edition of Barack Obama's autobiography "A Promised Land", which sold 816,000 copies during the first launch week in 2020. But Obama's book was available through all major stores, and Circana's statistics for Swift's book only apply to the first weekend.

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

Uncle Fester Spinoff Series in Development at Netflix and Amazon Studios

Uncle Fester Spinoff Series in Development at Netflix and Amazon Studios

The Weeknd Adds Third Stockholm Concert to 2024 Tour

The Weeknd Adds Third Stockholm Concert to 2024 Tour

Albin Lee Meldau Releases Song on Gaza Conflict and Genocide

Albin Lee Meldau Releases Song on Gaza Conflict and Genocide

System of a Down Announces 2024 Sweden Concert with Queens of the Stone Age

System of a Down Announces 2024 Sweden Concert with Queens of the Stone Age

Håkan Nesser Appeals Prison Sentence to Supreme Court Again

Håkan Nesser Appeals Prison Sentence to Supreme Court Again

Viking Ship Oseberg to Move to New Oslo Museum for Half a Billion Kronor

Viking Ship Oseberg to Move to New Oslo Museum for Half a Billion Kronor

Kathrine Nedrejord Wins Per Olov Enquist Prize for "Sameproblemet"

Kathrine Nedrejord Wins Per Olov Enquist Prize for "Sameproblemet"

Anna Wintour Calls "The Devil Wears Prada" a Fair Portrayal

Anna Wintour Calls "The Devil Wears Prada" a Fair Portrayal

Graffiti Pioneer Disey Nakano Dies at 57

Graffiti Pioneer Disey Nakano Dies at 57

Hannes Debuts Album "God Bless Sweden" and Announces 2024 Tour

Hannes Debuts Album "God Bless Sweden" and Announces 2024 Tour

Miles Davis Song Catalog Acquired by Reservoir Media

Miles Davis Song Catalog Acquired by Reservoir Media

This Week's Movies and Series: Dating Drama in Malmö on Netflix

This Week's Movies and Series: Dating Drama in Malmö on Netflix

Jakob Hellman Announces New Album and Sweden Tour This Fall

Jakob Hellman Announces New Album and Sweden Tour This Fall

Mia Skäringer Stars in New SVT Drama Series Diagnoses

Mia Skäringer Stars in New SVT Drama Series Diagnoses

The Weeknd Adds Second Concert in Sweden 2026 Due to High Demand

The Weeknd Adds Second Concert in Sweden 2026 Due to High Demand

Actors Join Boycott of Israeli Film Industry Over Gaza Conflict

Actors Join Boycott of Israeli Film Industry Over Gaza Conflict

Celebrity Chef Tareq Taylor Criticizes Swedish PM Kristersson

Celebrity Chef Tareq Taylor Criticizes Swedish PM Kristersson

Sandman and Wittgenstein Star in New SkyShowtime Series "Trion"

Sandman and Wittgenstein Star in New SkyShowtime Series "Trion"

Viaplay's New Series Spotlights Life on Five Swedish Farms

Viaplay's New Series Spotlights Life on Five Swedish Farms

Felix Herngren Hosts New Celebrity Competition Show on Prime Video

Felix Herngren Hosts New Celebrity Competition Show on Prime Video