Taylor Swift's book breaks sales record

Taylor Swift's book about her own world tour "The Eras tour" has sold a record number of copies during the launch weekend.

» Published:

Taylor Swift's book breaks sales record
Photo: Chris Young/AP/TT

Share this article

The book, which contains images from the tour and personal reflections from the pop star, was released on Black Friday and is only sold through the Target retail chain in the USA. And despite other retailers being turned down, and fans complaining about spelling mistakes and other errors in the book, Swift fans were not slow to open their wallets.

According to the measurement company Circana, which follows around 85 percent of the market for printed books, 814,000 copies of the book were sold during the first weekend.

The only larger launch in the non-fiction genre was the first edition of Barack Obama's autobiography "A Promised Land", which sold 816,000 copies during the first launch week in 2020. But Obama's book was available through all major stores, and Circana's statistics for Swift's book only apply to the first weekend.

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

Colbert Backs Kimmel Amid Talk Show Censorship Controversy

Colbert Backs Kimmel Amid Talk Show Censorship Controversy

Fransesca Quartey Named New Manager of Norrbotten Theatre

Fransesca Quartey Named New Manager of Norrbotten Theatre

Kimmel's Show Suspension Sparks Free Speech Concerns

Kimmel's Show Suspension Sparks Free Speech Concerns

Carina Bergfeldt's New Novel Explores Sweden's Slave Trade History

Carina Bergfeldt's New Novel Explores Sweden's Slave Trade History

Unknown Picasso Painting for Sale at Paris Auction

Unknown Picasso Painting for Sale at Paris Auction

One in Four Students Lacks Access to Staffed School Libraries

One in Four Students Lacks Access to Staffed School Libraries

Jimmy Kimmel Show Replaced by Charlie Kirk Tribute on ABC

Jimmy Kimmel Show Replaced by Charlie Kirk Tribute on ABC

Robert Gustafsson Reflects on Career in New Documentary Series

Robert Gustafsson Reflects on Career in New Documentary Series

Opera Stopped by Nazis Premieres in Berlin with Norrköping Symphony

Opera Stopped by Nazis Premieres in Berlin with Norrköping Symphony

Jimmy Kimmel's Show Halted by ABC After Controversial Comment

Jimmy Kimmel's Show Halted by ABC After Controversial Comment

Jonas Brothers Return for New Camp Rock Film After 15 Years

Jonas Brothers Return for New Camp Rock Film After 15 Years

Korslagda Kukar Changes Name to Korslagda to Avoid Booking Issues

Korslagda Kukar Changes Name to Korslagda to Avoid Booking Issues

Gold Valued at Millions Stolen from Paris Natural History Museum

Gold Valued at Millions Stolen from Paris Natural History Museum

Norway Urges EBU to Address Israel's Eurovision Participation

Norway Urges EBU to Address Israel's Eurovision Participation

Jan Scherman Awarded Torgny Segerstedt's Freedom Pen for Democracy Work

Jan Scherman Awarded Torgny Segerstedt's Freedom Pen for Democracy Work

Jonas Sjöstedt Calls for Israel's Exclusion from Eurovision

Jonas Sjöstedt Calls for Israel's Exclusion from Eurovision

Melodifestivalen 2026 Tour Cities Announced for Next Year

Melodifestivalen 2026 Tour Cities Announced for Next Year

Hollywood Remembers Robert Redford: A Unique Talent

Hollywood Remembers Robert Redford: A Unique Talent

This Week's Films and Series: Dance and Drama Highlights

This Week's Films and Series: Dance and Drama Highlights

Cecilia Uddén Faces Criticism Over Middle East Book and Gaza Reporting

Cecilia Uddén Faces Criticism Over Middle East Book and Gaza Reporting