New fruit requirements for jam and juice and stricter honey labeling

There have already been EU-wide rules for how much fruit and berries a jam should contain, as well as what an origin label on a jar of honey should look like. Now the Swedish National Food Agency has adapted the rules to Swedish conditions.

According to the new rules, honey, for example, can no longer be labeled 'EU' or 'non-EU', but must now be labeled with the specific country of origin.

In order for products with marmalade and jam to be called that, they must contain at least 45 grams of fruit per 100 grams of product.

“The rules place higher demands on content and labeling, which is good for consumers,” says Amanda Rosendahl, administrator at the Swedish National Food Agency.