In SEB's previous measurements, the Midsummer index has often been higher than food prices in general.
Between May 2024 and May 2025, the goods that SEB counts in a Midsummer plate have increased by 2.7 percent. During the same period, the total price increase was 5.2 percent for food in total.
The price of potatoes has increased by over 5 percent since last year, but according to SEB, potato prices have nonetheless fallen by 14 percent since the peak in August 2024.
Fresh potatoes were around 14 kronor per kilo over the weekend and that's a good sign. Even the herring and eggs have come down in price.
Fresh berries are one of the foods that have become cheaper compared to May last year, but for strawberries, prices seem to be getting higher due to the late season, according to SEB.
Since 2019, the prices of Midsummer food have increased by 35 percent, which is in line with the general price trend for food, according to SEB.
Facts: Midsummer plate 2025
TT
Change in percent May 2024-May 2025
Potatoes: 5.2 percent
Hard bread: -4.0 percent
Eggs: -0.9 percent
Pickled herring: 0.2 percent
Caviar: -0.7 percent
Soft drink: 3.0 percent
Beer: 1.1 percent
Spirits: 0.8 percent
Gravad/Roast salmon: -0.6 percent
Sour cream: 8.0 percent
Hard cheese: 12.5 percent
Fresh berries: -3.8 percent
Ice cream: 3.6 percent
Toilet paper: 4.4 percent
Dry cleaning: 0.8 percent
Other changes in percent May 2024 – May 2025
Midsummer index*: 2.7 percent
Food: 5.2 percent
CPI: 0.2 percent
*equally weighted index.
Source: SCB and SEB.
