H&M beats expectations with SEK 6.4 billion operating profit for September-November

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H&M beats expectations with SEK 6.4 billion operating profit for September-November
Photo: Magnus Lejhall/TT

Clothing giant H&M reported an operating profit of SEK 6.4 billion for the period September–November. That was a 38 percent increase and was clearly better than expected. "We are on the right track," CEO Daniel Ervér said about the report.

Sales fell to SEK 59 billion, down from SEK 62 billion a year earlier, a decline attributed to the strengthened krona. In its assessment, management expects sales for the period December 2025 to January 2026 to decline by 2 percent in local currencies compared with the same period the previous year.

We have seen a slowdown in demand. We believe we are outperforming the market overall, but market sentiment has declined.

During a press conference, CEO Daniel Ervér highlighted that the year was characterized by a challenging global situation, with weaker markets in Europe, among other places.

We see a similar relationship continuing in 2026.

The board of directors proposes a dividend of SEK 7.10 per share, up 30 öre from last year.

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By TT News AgencyEnglish edition by Sweden Herald, adapted for our readers

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