Instead of links to the sources, an AI-generated summary often ends up at the top of searches on Google.
A study has found that a site that was previously ranked highest by Google can lose 79 percent of its traffic if it ends up under the AI overview, writes The Guardian.
Another study shows that users only click on links to the original sources once out of a hundred if they are offered an AI summary.
In a longer perspective, this is clearly a major threat to Swedish newspapers, says Tidningsutgivarnas CEO Johan Taubert in a comment to SVT Kultur.
It's about Google striving to keep its users on its own platform by taking news from newspapers and processing them. If the newspapers do not receive compensation for their news being reused, it may become tough to finance journalism going forward, he continues.
