The whole of last year, the proportion of consumers who shopped online was historically high, and especially February stood out. But in February this year, the proportion decreased and thus the turnover. The proportion of e-commerce consumers dropped from 72 percent in February last year to 65 percent.
"It is undoubtedly a consequence of the tough economic situation we are in. For many e-commerce companies, the tough times are far from over", comments Per Ljungberg, innovation manager at Svensk Handel.
He also says that Swedish e-retailers are competing on a skewed market.
"We continue with stubborn persistence to remind that the free pass for Chinese online giants like Temu and Shein must cease", says Per Ljungberg.
