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        <title><![CDATA[Sweden Herald - Astrid Johanssons]]></title>
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            <title><![CDATA[TikTok Trend Drives Matcha Prices to New Heights]]></title>
            <description><![CDATA[Tiktok is flooded with content about matcha and the demand – as well as the price – of the green tea powder has skyrocketed. It has really boomed in the last year, says Astrid Johansson who runs the company Wao Matcha.]]></description>
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            <pubDate>Sat, 20 Sep 2025 10:29:25 GMT</pubDate>
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