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        <title><![CDATA[Sweden Herald - Adidas]]></title>
        <description><![CDATA[The latest Sweden Herald stories about Adidas, in English.]]></description>
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            <title><![CDATA[Adidas shares fall after World Cup marketing costs rise, despite sales boost]]></title>
            <link>https://swedenherald.com/article/adidas-shares-fall-after-world-cup-marketing-costs-rise-despite-sales-boost</link>
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            <pubDate>Thu, 30 Jul 2026 08:17:54 GMT</pubDate>
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            <title><![CDATA[Messi and Yamal face off as football’s commercial power grows]]></title>
            <description><![CDATA[Soccer stars Lionel Messi and Lamine Yamal earn a lot of money both on and off the pitch. Tomorrow they will meet in the World Cup final in the United States, where a win could mean more than just a medal.]]></description>
            <link>https://swedenherald.com/article/messi-and-yamals-brand-power-on-display-as-world-cup-commercialism-soars</link>
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            <pubDate>Sat, 18 Jul 2026 08:08:59 GMT</pubDate>
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            <title><![CDATA[Adidas better than expected as first quarter operating profit rises 16 percent to 705 million euros]]></title>
            <description><![CDATA[German company Adidas - a major manufacturer of footballs, shoes and sportswear - is doing better than expected.]]></description>
            <link>https://swedenherald.com/article/adidas-better-than-expected-as-first-quarter-operating-profit-rises-16-percent-to-705-million-euros</link>
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            <pubDate>Wed, 29 Apr 2026 05:38:38 GMT</pubDate>
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            <title><![CDATA[Adidas going in the wrong direction, shares drop sharply after profit forecast]]></title>
            <description><![CDATA[German sports giant Adidas is falling sharply on the Frankfurt Stock Exchange, with the stock down just over 7 percent after a new forecast.]]></description>
            <link>https://swedenherald.com/article/adidas-going-in-the-wrong-direction-shares-drop-sharply-after-profit-forecast</link>
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            <pubDate>Wed, 04 Mar 2026 08:43:46 GMT</pubDate>
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            <title><![CDATA[Luxury brands suspected of exploiting Chinese workers]]></title>
            <description><![CDATA[Luxury brands such as Gucci, Prada and Versace are accused of using subcontractors who exploit Chinese workers in Italy, according to prosecutors in Milan.]]></description>
            <link>https://swedenherald.com/article/luxury-brands-suspected-of-exploiting-chinese-workers</link>
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            <category><![CDATA[World News]]></category>
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            <pubDate>Thu, 04 Dec 2025 11:13:59 GMT</pubDate>
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            <title><![CDATA[The national ski team breaks with Craft – after 26 years]]></title>
            <description><![CDATA[For 26 years, Swedish cross-country skiers have worn clothes from Craft. That collaboration is now over – and instead Adidas is stepping in as a new sponsor, reports Expressen.]]></description>
            <link>https://swedenherald.com/article/the-national-ski-team-breaks-with-craft-after-26-years</link>
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            <category><![CDATA[Sports News]]></category>
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            <pubDate>Fri, 14 Nov 2025 14:46:46 GMT</pubDate>
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            <title><![CDATA[Currency Fluctuations Impact Adidas Sales Revenue]]></title>
            <description><![CDATA[The German clothing and shoe conglomerate Adidas falls on the Frankfurt stock exchange after a preliminary interim report, which shows an unexpectedly large currency impact on sales revenue.]]></description>
            <link>https://swedenherald.com/article/currency-fluctuations-impact-adidas-sales-revenue</link>
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            <pubDate>Wed, 22 Oct 2025 08:04:58 GMT</pubDate>
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            <title><![CDATA[Adidas Designer Regrets Oaxaca Sandal Design Appropriation]]></title>
            <description><![CDATA[The American fashion designer Willy Chavarria said on Saturday that he regrets that sandals he created together with Adidas "appropriated" a design from the southern Mexican state of Oaxaca.]]></description>
            <link>https://swedenherald.com/article/adidas-designer-regrets-oaxaca-sandal-design-appropriation</link>
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            <category><![CDATA[Entertainment News]]></category>
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            <pubDate>Sun, 10 Aug 2025 10:54:38 GMT</pubDate>
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            <title><![CDATA[The Blue and Yellow European Championship Style: "Very Orange"]]></title>
            <description><![CDATA[Yellow, dark yellow or even orange? The color of the national team's new national team uniforms has surprised the athletes during the Indoor European Championship in Apeldoorn. They are really very orange, you can say, says high jump talent Engla Nilsson.]]></description>
            <link>https://swedenherald.com/article/the-blue-and-yellow-european-championship-style-very-orange</link>
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            <category><![CDATA[Sports News]]></category>
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            <pubDate>Sat, 08 Mar 2025 10:38:49 GMT</pubDate>
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            <title><![CDATA[Adidas Sees Retro Shoe Boom Driving Profits Despite Analyst Caution]]></title>
            <description><![CDATA[The German manufacturer of sportswear and shoes, Adidas, is counting on a profit increase this year. They see an increased demand for shoes with a retro feel on the global market.]]></description>
            <link>https://swedenherald.com/article/adidas-sees-retro-shoe-boom-driving-profits-despite-analyst-caution</link>
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            <category><![CDATA[Business News]]></category>
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            <pubDate>Wed, 05 Mar 2025 07:22:44 GMT</pubDate>
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            <title><![CDATA[Turkey fines Adidas for pigskin in shoes]]></title>
            <link>https://swedenherald.com/article/turkey-fines-adidas-for-pigskin-in-shoes</link>
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            <pubDate>Fri, 14 Feb 2025 05:22:40 GMT</pubDate>
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            <title><![CDATA[Revenge for the Stockholm Stock Exchange]]></title>
            <description><![CDATA[Is this a first sign of the Stockholm Stock Exchange's comeback? This year's opening puts it in the top tier internationally and, additionally, on track for the best January month since the beginning of the 2000s.]]></description>
            <link>https://swedenherald.com/article/revenge-for-the-stockholm-stock-exchange</link>
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            <pubDate>Fri, 24 Jan 2025 04:15:28 GMT</pubDate>
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            <title><![CDATA[Grants outfit sparks reactions: "Iconic"]]></title>
            <description><![CDATA[Linn Grant climbed a bit on the leaderboard during the second round of the British Open, and made the cut. But it was not the Swede's game that got the most attention - rather her outfit. On social media, she was greatly praised for her daring attire.]]></description>
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            <pubDate>Fri, 23 Aug 2024 17:14:20 GMT</pubDate>
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